Pinterest for Business Marketing: Getting Started
Pinterest isn’t just about pretty pictures; it’s a business tool with serious ROI potential. With the right strategy, you can attract new customers, build your brand, and keep your audience coming back for more. Your business’s next big win might just be one pin away – so let’s get pinning!
Step 1: Set Up a Business Account
First things first—you need a Pinterest business account. Unlike a personal account, a business account gives you access to Pinterest Analytics, ads, and other features that help you grow.
How to do it:
- Set up a Pinterest for Business account (and be sure to download my free Pinterest Business Account Set up Checklist below!)
- Optimize your profile by adding a profile photo, cover photo, display name & bio. Make sure to use keywords in your display name & bio that describe what you offer and how you help!
- Claim your website & connect your e-commerce catalog if you have one.
Step 2: Create Boards That Speak to Your Audience
Pinterest Boards are where the magic happens! Each board should be strategically created based on actual keywords your ideal audience is searching. Don’t try to get cute or creative with board titles – name them with a specific keyword & only pin hyper-relevant content to that board.
Step 3: Create Quality Content & Pin Consistently
Best practices for pinning:
- High-Quality Images: Use vertical images (2:3 ratio) with clear visuals and bold/easy to read text overlays. Offer a promise or solution in your pin to give the audience a reason to want to click through.
- Keywords Are Key: Add relevant keywords in your pin titles, descriptions, and text overlay.
- Link to Value: Every pin should lead to something useful—a blog post, product page, or free resource. Relevance is also SUPER important! Make sure the promise of your pin lines up with the content you’re linking to.
- Create Fresh Content: Pinterest loves new, original pins with fresh ideas. Pinterest does NOT love
repetition, irrelevancy, or anything deceptive.
Step 4: Analyze + Adjust
Pinterest Analytics is your secret weapon & a gold mine of information! Dive into your data to see what’s working (and do more of that!)
Key metrics to track:
- Engagements: How many people engage with your pins.
- Saves: How many people save your content.
- Outbound Clicks: How many users visit your website from Pinterest
Use these insights to fine-tune your strategy and keep growing.
